Tour the factory, ride the train, plus pictures with the Easter Bunny!

Situated less than a half hour’s drive from downtown Napa, the Jelly Belly Visitor Center is the only place where you can see the famous Jelly Belly® jelly beans being made. Each year, nearly 500,000 visitors learn how the Jelly Belly jelly bean got its name, why it takes up to 14 days to make, and what happens to the billions of beans the company produces each year. Stop by any day from 9:15 a.m. to 4 p.m. to learn the secrets behind the company’s world-famous candy making on the factory tour lane. Tour tickets are $8 for adults, $4 for children ages 3 to 17 and ages 2 and under are FREE.

It is a self-guided trip around a working candy factory as you observe candy-making operations on the floor below from the elevated tour corridor. Watch HD/4K videos that guide you through a Jelly Belly jelly bean’s journey and offer a close-up look at the activities that take place throughout the facility.

Check out the historic candy-making equipment and tools also on display in special sections. Experience interactive games and colorful exhibits along the way. Then take the Jelly Belly Express Train (weather and staffing permitted) to the Jelly Belly Museum.The museum presents the evolution of candy-making equipment and the growth of the Jelly Belly Candy Company through a whimsical and interactive experience.
There is a lot to explore at Jelly Belly. At the Chocolate Shoppe, watch as candy makers create treats ranging from fudge to hand-dipped chocolates. Grab a bite to eat at the Jelly Belly Café, serving a broad menu that includes pizzas and hamburgers made in the iconic Jelly Belly shape. Check out the Bean Art Gallery to see candy masterpieces. Don’t forget to stop in the store to pick up some sweets for the ride home.

Chocolate & Wine Experience

Additionally, the Chocolate and Wine Experience is a must for adults. Featuring local wines from surrounding Suisun Valley paired with indulgent chocolates made onsite, unwind from the hustle and bustle of the Visitor Center and explore a different land of flavor. Six thoughtfully curated flights of whites and reds paired with delicious chocolates is $25 per person, and each participant will receive a Jelly Belly wine glass. A non-alcoholic version is also available for $18 per person and includes five chocolates. Nestled away upstairs in the Very Cherry Room, the Chocolate and Wine Experience is available 11 a.m. to 4 p.m. daily. No reservations needed. 

The Easter Bunny Comes to Jelly Belly

Celebrate the Easter season with us! Come take pictures with the Easter Bunny, who will be here from Saturday April 12 to Saturday, April 19. Professional photos are available for purchase, or bring your own camera to capture your special Easter memories free of charge. Times vary each day, so please check the website for hours. Mr. Jelly Belly and his pals team up for a festive brunch with entertainment and Easter delights on Saturday, April 19. Reservations are required for this charming event.

The Visitor Center will be closed for Easter on April 20.

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